Creating Effective Business Reports: Structure, Tips, and Best Practices

From

A. Scngupta

District Sales Officer

Nadia

West Bengal

April 20 2023

The Regional Sales Manager

 Rich Fruit Products Limited

N. Banerjee Road

Kolkata

West Bengal

Dear Sir,

Sub: Report on the fall of sales in Nadia District
Vide your Memo no. 43 /Dst-Sl 199

With reference to aforesaid Memo of April 3,2023 a report on the above subject has been prepared on the basis of market survey. The report is attached for your attention.

Should you require any further clarification/ information, please write. The undersigned would furnish them at the earliest.

Thank you.

Yours faithfully

(R. Mishra)

District Sales officer Enc : Report

REPORT ON SALES DECLINE

On the basis of market survey and information collected by the sales representatives, the following facts may be underlined for the sudden fall of sales of our company’s fruit product.

1. Massive Drought : The entire Nadia district experienced severe drought last 90% Population of this district being agriculturists, their purchasing power has been crippled. Another effect of drought is the excessive high price of essential commodities. Evidently, people have to sacrifice the consumption of fruit products to cope with this problem.
2. Unwilling Retailers : The drought situation affected the retail sales of the all commodities, including essential goods. Judging the market condition, retailers were unwilling to block their capital in fruit products. Of course, a few of them wanted to stock but demanded 10% more commission. This demand also stood in our way to sell more.
3. New Competitors : It is further brought to your attention that a new' company under the name “Joy and Enjoy" entered in this market last year. That company has adopted massive advertisement and publicity. The new company has arranged door-to door sales and offering 30% discount. The company is manufacturing and selling all of our items. Moreover, the company is offering utensil as gift on each purchase. This offer has also dampened the sale of our product.
4. Customer Complaint : Lastly, some retailers have complained against lasting effect of our Juice and Squash item. These retailers have expressed their unwillingness to stock, particularly those two products, in bulk.

It is felt that these factors are the causes behind the fall in sales of our fruit products in Kamrup District, Assam. Necessary information may be referred to from Annexure.

(R. Mishra)

District Sales Officer

Enc : 2 (two)

1. Annexure -I
2. Annexure-II